Search Engine Rankings - Where's Your Site Today?
Designing and building a business website around a solid pre-launch website marketing strategy is the most efficient and productive way to develop a business website. Based on detailed and thorough business website marketing research, every aspect of a business website from page content to navigation can be affected. It it far easier to adapt a business website to the influences of a search engine marketing strategy and SEO requirements than adopt changes once it's built.
If your business website has already been built but poor web page rank results aren't driving enough traffic to your website or your conversion rate is low, a comprehensive website marketing audit may be just what you need. We offer a generalized one as part of our free Website Audit and Evaluation Service. Start there. If the results aren't detailed enough Contact us for options regarding more detailed search engine optimization (SEO) reports.
An Overview of Website Marketing
Target Demographics:
Through our consultation process we will pinpoint the optimal audience(s) to target marketing towards in order to maximize conversion rates.
Key Word Discovery and Analysis:
Based on the target demographic and key word analysis, specific key words will be chosen due to their popularity vs. competition ratio. Suggestions will be made regarding which key words will offer the best results based on the client's goals for website traffic and marketing budget.
Competition Analysis:
Business websites already competing for the chosen key words will be examined and this will be a factor in the determination of key words that will make up the client's final targeted key word list.
Search Engine Optimization (SEO) - Implementation:
For an existing business website this can prove to be a very time-intensive process, as website content and even website structure may need to be modified to produce the best website marketing results. However, a dramatic increases in business website traffic can be realized once these SEO changes are made. There are many business websites that could see a dramatic increase in website traffic for a modest investment. Note that we offer website copy writing services if required.
When developing a new business website it is recommended that the website marketing strategy and SEO details are established well in advance of copy writing or website design. This will ensure no time is lost due to reworking or rewriting the text content or the structure of the website itself to achieve optimum SEO and marketing results. A new business website has great potential in terms of marketing and SEO.
Website Updates